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快收藏!托福口語 Task 3 解題技巧

標(biāo)簽: 托福 發(fā)布時(shí)間:2024-05-15 16:40:47 來源:光年度夏考托

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Task 3是托福考察學(xué)術(shù)語言能力的體現(xiàn)。所以認(rèn)真?zhèn)淇糡ask 3,可以幫助考生在遇到學(xué)術(shù)類的考題時(shí),可以從容應(yīng)對。


那接下來一起來看看Task 3應(yīng)該如何解答吧!

破解托??谡Z Task 3 高分范圍解析


01

Overview

改革后的Task 3主要考察考生的學(xué)術(shù)語言能力,考察方式為考生在閱讀完關(guān)于某個(gè)特定的專業(yè)術(shù)語的篇章定義,聽完教授的課堂實(shí)例講解后,通過自己的看到的和聽到的內(nèi)容,在60秒內(nèi)總結(jié)復(fù)述出來。學(xué)術(shù)概念來自心理學(xué)、生物學(xué)、商學(xué)、行為學(xué)等等學(xué)科。

 

02

真題講解


以 Glocal Marketing 這篇真題為例,我們來看看,task 3應(yīng)該如何解答

 


Task 3

Reading Time: 50 seconds


Glocal Marketing

Many companies advertise and sell their products worldwide. While they may want to promote one consistent image of their products globally, companies also realize that there are significant differences among cultures that affect how people will interpret their advertisements. Thus, it may help companies to use glocal marketing. A company using this approach promotes a global or universal message for its product, but also shows an awareness of local cultural differences- -hence, glocal" marketing. This is accomplished by creating advertisements that specifically appeal to people in the different places where the product is sold. Though the central message of these advertisements remains the same, certain elements are changed to attract people in different cultures.

    

Explain how the example in the lecture illustrates the concept of glocal marketing.

 


【Audio Scipt】


Now listen to part of a lecture from a business class.

Okay. so how does this work, well, let's imagine a company wants to advertise their sports drink all over the world, an energy drink that's meant to help people recharge and stay hydrated so their body has enough fluids while they're exercising what we're doing sports. Now the company wants to connect this drink with an inspiring idea in the minds of consumers, something that will speak to them. So, it decides to associate the sports drink with the idea of the determination being determined to accomplish something difficult. In this case, some sort of difficult physical activity. And so, this idea of determination, that's an idea that pretty much everyone can relate to, right, but here's the thing, different kinds of sports and physical activities are popular in different places. So, this company selling sports drinks creates a lot of different magazine ads on billboards. And all of these ads show people usually athletes pushing themselves hard to accomplish something with looks of determination on their faces, but the ads use different sports and different trainers, and athletes. The advertisement for Switzerland, a mountainous country is about skiing and includes famous Swiss gear, but in Brazil. where soccer is a national sport, a billboard there contains the image of well-known Brazilian soccer.

閱讀

當(dāng)考生們拿到這道Task 3時(shí),當(dāng)?shù)谝谎劭吹綐?biāo)題中的Glocal Marketing,應(yīng)該下意識(shí)的都在思考是不是global打錯(cuò)了字母,但是事實(shí)上并沒有。但是看第二眼的時(shí)候,除了marketing似乎大概可以分辨出在是個(gè)關(guān)于商業(yè)的術(shù)語外,剩下的就是滿腦子的黑人問好了。


但是,但是,遇到問題先不要慌,拿出手機(jī)發(fā)個(gè)朋友圈…….開玩笑,先看看文章里面講了些什么,從文章后續(xù)的Thus, it may help companies to use glocal marketing.和hence, glocal marketing.不難看出,閱讀部分是概念的專業(yè)釋義,似乎能看懂,又似乎有些抽象。而考生們需要做的是根據(jù)文章的解釋用自己的語言將這個(gè)抽象概念總結(jié)出來。


Glocal marketing refers to a method company uses to create advertisements that specifically appeal to people in the different places where the product is sold so as to promote a global or universal message for its product and shows an awareness of local cultural differences.

 

聽力


主角:a company selling sport drinks,一個(gè)賣運(yùn)動(dòng)飲料的跨國公司

事情/問題:公司想把這款能量飲料可以讓人們更有決心完成運(yùn)動(dòng),于是遇到了個(gè)問題,不同的地區(qū),運(yùn)動(dòng)不同

解決方法:公司使用不同的運(yùn)動(dòng)和運(yùn)動(dòng)員來表現(xiàn)人們的決心

聽力中,教授通過能量飲料公司如何向不同的公司銷售同一款產(chǎn)品的具體的例子解釋了公司是如何使用Glocal Marketing的營銷策略。

用英文轉(zhuǎn)述則是:the professor explained this concept with an example of energy drink company。

There is a company selling sports drinks all over the world and it intends to make people link their product to the concept of determination when doing some difficult sports. But the problem is that different people play different sports. To appeal the potential customers in different areas, the company released different advertisements. For example, the sport used in the Swiss ad is skiing, while the sport used in the Brazilian is soccer.

 

所以本題完整的答案可以組織為:

As stated in the reading passage, glocal marketing refers to a method company uses to create advertisements that specifically appeal to people in the different places where the product is sold so as to promote a global or universal message for its product and shows an awareness of local cultural differences.

There is a company selling sports drinks all over the world and it intends to make people link their product to the concept of determination when doing some difficult sports. But the problem is that different people play different sports. To appeal the potential customers in different areas, the company released different advertisements. For example, the sport used in the Swiss ad is skiing, while the sport used in the Brazilian is soccer.

 

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